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Square

2022-2024

Brand design, Web design, Animation


More than four million sellers run on Square, the only platform of its kind designed for solo entrepreneurs and the largest international chains. The Square operating system allows business owners to sell anywhere, work more efficiently, manage inventory, communicate with customers, book appointments, course meals, order online, and so much more. 

I worked with many amazing creatives and partners on web, GRM, & social launches, adhering to our brand identity while constantly pushing its boundaries. 

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China Guide

2025

Just For Fun


A guide to traveling in China.

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GoodCell

2021

Brand identity, Design


GoodCell is a biotechnology company that specializes in genetic screening and stem cell storage. 

Working with the Critical Mass team, I developed webpages, social media assets, and additional digital deliverables that simultaneously expanded Goodcell’s brand identity.

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Modern Man

2020

Illustration


Modern Man is a personal project inspired by Arcade Fire’s track of the same name, created to celebrate the 10th anniversary of its source album, The Suburbs.

The series of illustrations explores the monotony of everyday life, its subsequent collective existential anxiety, and a pursuit of the American Dream that is seemingly unending.

Kome Yogurt

2022

Brand identity



Kome Yogurt is a yogurt store based in Toronto. 

To signify an elevated experience without conveying exclusivity or stoicism, logo variations and hand-drawn illustrations are carefully implemented to emulate warmth and playfulness.

Sidetracked

2023

Brand identity, Design


Sidetracked is a Subtack covering music, film, and culture.

Sang

2022

Illustration

Horror concept illustrations.

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Jen Moon

2022

Design
Design and promotional photography for Toronto-based musician Jen Moon’s new single, 136.

Single cover photo by Andrew Lee.


Suspended in Acid

2022

Illustration, Animation

Suspended in Acid is a techno DJ show founded by Tanya Sahni.

Tanya and I were inspired by Japanese and suburban horror; the set of three moving illustrations are primarily created for Mix covers and social media promotion usage.

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Year of the Rabbit

2023

Illustration


© Tracy Xie 2025IndexScroll to top